ABOUT

A STRONGER

COMMUNITY
STILL RAISING THE BAR

10 YEARS ON

OUR STORY

A busy gym with people working out using various equipment, including weights and benches, with a black and white striped wall and a sign reading 'D12 Performance' in the background.

D12 Performance was founded by Colm and Sinead with a clear vision: to build a fitness business around their own coaching philosophy, delivering high quality personal coaching, real results and a welcoming environment where people genuinely enjoy training.

Starting small, the business has evolved over the past 10 years into a premium private fitness facility on Long Mile Road, Dublin 12, offering small group personal training, Reformer Pilates and hybrid training.

From the beginning, we wanted to offer something different from the traditional commercial gym. We believe getting results should not mean being left to figure things out alone, following generic workout plans or sacrificing the foods and social life you enjoy.

That is why D12 Performance was built around expert coaching, structured training and individual accountability. Our members benefit from the attention and guidance of a personal trainer while training alongside a supportive group of like minded people.

Over the past decade, we have helped people at all stages of their fitness journey, from those new to strength training to experienced gym goers who have struggled to achieve the results they want training alone. We have seen members grow stronger, improve their fitness, change their body composition and, just as importantly, develop greater confidence in what they are capable of.

OUR MISSION

OUR PURPOSE

& VISION
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MISSION

To help people become stronger, fitter and healthier through expert coaching, personalised support and a welcoming community where everyone feels confident and motivated to succeed.

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VISION

To be South Dublin's leading destination for small-group personal training and Reformer Pilates, recognised for exceptional coaching, lasting results and a community that inspires positive change.

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values

We believe in expert coaching, genuine support, inclusivity and community. We put our members first, celebrate every achievement and create an environment where everyone feels welcome, supported and empowered to progress.

WHAT MAKES US

WHY D12 PERFORMANCE

DIFFERENT
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NO MORE
GUESSWORK

Every session is planned and coached, so you can focus on showing up and making progress.

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REAL
COMMUNITY

A welcoming club where you're encouraged, supported and genuinely part of something.

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PROGRESS YOU
CAN FEEL

Get stronger, move better and build confidence that carries beyond the gym.

MEET THE

OUR TEAM

COACHES
A young man with brown hair and a beard, wearing a black hoodie with 'D12 PERFORMANCE' written on it, smiling in a gym setting with weightlifting equipment in the background.

COLM

Colm is passionate about helping people become stronger, fitter and more confident. With a supportive, results-driven approach, he makes every session challenging, enjoyable and tailored to help members get the most from their training.

STRENGHT & PERFORMANCE COACH

Close-up of a woman in a black athletic jacket with 'D12 PERFORMANCE' logo, smiling confidently in a gym setting with weight racks in the background.

SINEAD

PERSONAL TRAINER & REFORMER PILATES INSTRUCTOR

Sinéad is passionate about helping members build strength, improve fitness and feel their best. Combining personal training with Reformer Pilates, she brings energy, encouragement and expert guidance to every session, helping members achieve their goals in a supportive and welcoming environment.

A man standing in a gym, wearing a black athletic shirt with 'D12 PERFORMANCE' printed on it, looking serious, with gym equipment in the background.

As one of the newest members of the D12 Performance team, Andy brings fresh energy and enthusiasm to our Reformer Pilates classes. With a supportive and encouraging approach, he's here to help members build strength, improve flexibility and feel confident in every session.

REFORMER PILATES INSTRUCTOR

ANDY

REAL PEOPLE

WHAT OUR MEMBERS SAY

REAL RESULTS

“

I joined D12 about 5 months before my wedding last year to try and get in shape. I was a small bit unsure joining as I had never done a similar kind of small group training before. I couldn't be happier with the results though. The coaching and environment is fantastic and the training is adapted to your requirements while still pushing you to progress. I saw a big increase in my strength within a couple of months and couldn't recommend them highly enough.”

A man holding a medicine ball at the gym, looking upward with a focused expression.
Five gold stars, aligned in a row.

TIM

“

I would highly recommend D12 Performance, whether you're completely new to training or are looking to level up your fitness routine. The coaches are welcoming, motivating and genuinely care about your individual progress. Since joining D12, I have seen major improvements in my form and strength and have gained more confidence than ever in the gym. I actually look forward to my workouts now. Couldn't recommend enough if you want to improve your fitness in a friendly and welcoming environment.”

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Five gold stars in a row, representing a high rating.

Juanita 

“

I decided to join D12 performance and signed up to their 6 week challenge as I wanted more structure to my training and improve my overall wellbeing. From attending my first class I knew I made the right call as the gym is incredibly well equipped with extremely knowledgeable coaches who are highly motivating. The training sessions are challenging, however, immensely rewarding. Overall, D12 performance offers a friendly supportive environment to train in, and I am really enjoying the journey so far!

Woman in black sports bra and blue leggings doing a fitness exercise with resistance bands in a gym, with other people exercising in the background.
Five gold stars in a row.

Agne

YOUR NEXT CHAPTER

STARTS HERE

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We’d love to hear from you.